Channel Sell-Through This Week
$32.8M
▲ 4.8% vs LW | ▲ 8.6% vs LY
On-Hand Inventory (Cost)
$287.5M
▲ 2.1% vs LW | ▲ 6.2% vs LY
Avg. Weeks of Supply
20.8 wks
▼ 0.4 wks vs LW | ▲ 2.1 wks vs LY
Inventory at Risk ($)
$41.2M
▲ 3.2% vs LW | 14.3% of total inventory
Partner Health Overview 3 of 10 partners need attention
Health Score (0-100): A composite index based on sell-through rate (units), weeks of supply, inventory turns, and trend direction. Scores above 80 indicate strong performance; 60-80 needs monitoring; below 60 requires action. ST = weekly sell-through rate (units); WOS = weeks of supply (units).
National Marketplace
92
ST 5.8% · WOS 16.2
Family Footwear
88
ST 6.1% · WOS 17.8
Sporting Goods Chain
85
ST 5.2% · WOS 18.1
Department Store A
64
ST 3.1% · WOS 26.4
Metro Fashion Group
81
ST 4.9% · WOS 19.3
Off-Price Outlet
58
ST 2.4% · WOS 31.7
Specialty Chain C
79
ST 4.4% · WOS 20.5
Club Warehouse
42
ST 1.6% · WOS 38.4
Regional Retailer B
76
ST 4.1% · WOS 21.2
E-Commerce Platform
83
ST 5.5% · WOS 17.4
Channel Sell-Through Velocity — Last 12 Weeks
Active Alerts This Week 7 alerts
Alerts are generated by rule-based thresholds: Critical = WOS > 30 or sell-through drop > 25% WoW or GM% below 20%. Warning = WOS rising 3+ weeks consecutively or AUR declining > 5% MoM. Opportunity = sell-through up > 15% WoW with WOS < 8.
Club Warehouse — WOS hit 38.4 weeks on Casual Lifestyle Men's. Markdown liability est. $8.2M
$8.2M
Department Store A — Trail & Outdoor sell-through down 34% WoW. Seasonal stall detected.
$5.1M
National Marketplace — Kids Active approaching stockout. WOS at 2.8 weeks on 3 key styles.
$3.4M rev risk
Off-Price Outlet — Heritage Classic GM% eroded to 18.2%. Below threshold.
$2.9M
Regional Retailer B — Premium Collection sell-through slowing. WOS rising from 19 to 24.
$1.8M
Family Footwear — Sport Essential AUR declining 6% MoM. Possible unauthorized discounting.
$1.2M
Sporting Goods Chain — Active Performance Women's velocity up 22% WoW. Replenishment opportunity.
+$2.1M opp
Sell-Through Rate — Top 5 Categories — TW vs LW vs LY
Weeks of Supply by Partner (Units) — Target: 18 Weeks
This view uses units (not dollars) to measure sell-in and sell-through. Retailers typically sell at higher retail prices than wholesale sell-in prices, so dollar comparisons can overstate sell-through performance. Unit-based measurement shows the true volume gap. Note: sell-through units can occasionally exceed sell-in units during peak seasons (e.g., Thanksgiving) due to prior inventory.
Total Sell-In (Shipped) — YTD Units
48.2M
▲ 10.8% vs PY
Total Sell-Through — YTD Units
40.6M
▲ 7.2% vs PY
Sell-In / Sell-Through Gap — YTD Units
7.6M
Gap widened 14% vs PY
Channel Inventory Build (Units)
+15.3%
Above healthy threshold (8%)
Sell-In vs Sell-Through Trend — Monthly Units (TTM)
Unit Gap as % of Sell-In — Quarterly
Sell-In vs Sell-Through Units by Partner — YTD
Sell-Through Conversion Rate by Category (Units)
Conversion Rate = Units Sold Through / Units Shipped In. Measures what % of shipped units have been purchased by consumers at the retail partner.
Unsold Inventory as % of Sell-In — YTD Change vs Prior Year
Shows how each partner's unsold unit ratio is trending vs last year. Negative = improving (less unsold). Positive = worsening (more unsold inventory building).
All metrics on this page are unit-based (not dollar) to avoid skew from high-value vs low-value products. Sell-Through Rate = units sold at retail / on-hand units per week. Weeks of Supply (WOS) = on-hand units / avg weekly sell-through units.
Categories in "Healthy" Zone
14
3.2M units · $142M inventory
Categories in "Replenish" Zone
6
680K units · $38M — revenue at risk
Categories in "Watch" Zone
8
1.4M units · $66M needs monitoring
Categories in "At Risk" Zone
5
920K units · $41.2M exposure
Inventory Risk Matrix — Sell-Through Rate (Units) vs Weeks of Supply (Units) (bubble size = OH units)
Risk Zone Definitions
■ HEALTHY
Sell-through ≥ 4% and WOS 10–22 weeks. Demand is healthy and supply is balanced. Continue current allocation strategy.
3.2M units · $142M
▲ REPLENISH
Sell-through ≥ 5% and WOS < 10 weeks. Strong consumer demand but running low on supply. Expedite inventory to avoid lost revenue.
680K units · $38M at risk
● WATCH
Sell-through 2–4% and WOS 22–30 weeks. Demand is softening while supply is building. Do not replenish — monitor weekly for further decline.
1.4M units · $66M
▼ AT RISK
Sell-through < 2% and WOS > 30 weeks. Slow-moving inventory with excessive supply. Activate promotions, pull back shipments, or reallocate.
920K units · $41.2M exposed
Inventory Risk Detail — Top Items by Exposure
| Category | Partner | Sell-Thru Rate (Units) | WOS (Units) | OH Units | OH Cost | Risk Zone | Trend |
|---|---|---|---|---|---|---|---|
| Casual Lifestyle Men's | Club Warehouse | 1.6% | 38.4 | 290K | $8,240,000 | At Risk | ▼ Worsening |
| Heritage Classic | Off-Price Outlet | 2.1% | 33.2 | 212K | $6,890,000 | At Risk | ▼ Worsening |
| Trail & Outdoor | Department Store A | 2.8% | 28.6 | 146K | $5,120,000 | Watch | ↔ Flat |
| Seasonal Women's | Department Store A | 3.2% | 26.1 | 128K | $4,680,000 | Watch | ▼ Worsening |
| Premium Collection | Regional Retailer B | 3.5% | 24.8 | 98K | $3,920,000 | Watch | ↔ Flat |
| Kids Active | National Marketplace | 7.8% | 2.8 | 42K | $1,240,000 | Replenish | ▲ Strong |
| Active Perf. Women's | Sporting Goods | 6.9% | 4.1 | 68K | $2,180,000 | Replenish | ▲ Strong |
| Active Perf. Men's | National Marketplace | 5.8% | 16.2 | 384K | $12,460,000 | Healthy | ▲ Improving |
GMROI (Gross Margin Return on Inventory Investment) = Gross Margin $ / Average Inventory Cost. Measures how many gross margin dollars are generated for every $1 of inventory invested in the channel. A GMROI of 3.0 means $3 of gross margin for every $1 of inventory. Above 2.5 is strong; below 1.5 needs attention.
Health Score (0-100) = Weighted composite of sell-through rate (30%), WOS vs target (25%), GMROI (20%), inventory turns (15%), and trend direction (10%). Updated weekly.
Health Score (0-100) = Weighted composite of sell-through rate (30%), WOS vs target (25%), GMROI (20%), inventory turns (15%), and trend direction (10%). Updated weekly.
Partner Performance Radar — Top 5 Partners
National Marketplace
Family Footwear
Metro Fashion Group
Sporting Goods
Club Warehouse
GMROI Ranking — Revenue vs Capital Efficiency
Each dot is a partner. X-axis = YTD revenue. Y-axis = GMROI (higher = more margin per $ of inventory). Top-right = high revenue + high efficiency.
Partner Performance Comparison — Full Scorecard
| Partner | Health | Revenue YTD | Sell-Thru % | WOS | GM% | GMROI | AUR | Inv. Turns | OH Cost | Trend |
|---|---|---|---|---|---|---|---|---|---|---|
| National Marketplace | 92 | $458M | 5.8% | 16.2 | 43.1% | 3.42 | $54.20 | 3.2 | $68M | ▲ |
| Family Footwear | 88 | $149M | 6.1% | 17.8 | 44.8% | 3.68 | $48.50 | 2.9 | $28M | ▲ |
| Sporting Goods Chain | 85 | $119M | 5.2% | 18.1 | 41.2% | 3.15 | $52.80 | 2.8 | $22M | ▲ |
| E-Commerce Platform | 83 | $86M | 5.5% | 17.4 | 46.2% | 3.91 | $56.40 | 3.4 | $14M | ▲ |
| Metro Fashion Group | 81 | $178M | 4.9% | 19.3 | 40.5% | 2.88 | $50.10 | 2.7 | $32M | ↔ |
| Specialty Chain C | 79 | $72M | 4.4% | 20.5 | 42.8% | 2.95 | $58.90 | 2.5 | $16M | ↔ |
| Regional Retailer B | 76 | $102M | 4.1% | 21.2 | 39.4% | 2.54 | $46.20 | 2.4 | $24M | ↔ |
| Department Store A | 64 | $248M | 3.1% | 26.4 | 36.8% | 1.92 | $44.80 | 2.0 | $52M | ▼ |
| Off-Price Outlet | 58 | $92M | 2.4% | 31.7 | 28.4% | 1.24 | $32.60 | 1.6 | $38M | ▼ |
| Club Warehouse | 42 | $94M | 1.6% | 38.4 | 24.1% | 0.86 | $28.40 | 1.2 | $46M | ▼ |
Wholesale GM% Trend by Partner — Quarterly
Margin Erosion Alert
Wholesale channel GM% has declined from 42.8% in Q1 to 39.4% in Q4. Driven by higher promotional activity at Department Store A and Club Warehouse. Estimated impact: $18.6M in gross margin dollars vs plan.
How actions are generated: The system applies rule-based thresholds to weekly data: Critical actions trigger when WOS exceeds 30 weeks, sell-through drops > 25% WoW, GM% falls below 20%, or stockout is imminent (WOS < 3). Monitoring items flag when metrics trend in the wrong direction for 3+ consecutive weeks. Opportunities surface when sell-through surges > 15% WoW with room to ship more product. Each action includes an estimated dollar impact based on current inventory levels and sell-through velocity.
Critical Actions
4
Potential impact: $19.7M
Monitoring Items
6
Potential impact: $8.4M
Opportunities
3
Revenue potential: +$7.2M
Critical — Immediate Action Required
🚨
Club Warehouse — Pause Q2 Shipments for Casual Lifestyle Men's
WOS at 38.4 weeks with sell-through at 1.6%. Continuing to ship will compound markdown liability. Recommend pausing until WOS drops below 22. Current exposure: $8.2M.
MARKDOWN RISK🚨
National Marketplace — Expedite Kids Active Replenishment
3 key styles approaching stockout with WOS at 2.8 weeks. Velocity increased 18% WoW. Missing this window = est. $3.4M in lost revenue over next 4 weeks.
REPLENISH🚨
Department Store A — Initiate Trail & Outdoor Promotional Discussion
Sell-through dropped 34% WoW as post-holiday demand fades. $5.1M in seasonal inventory at risk. Propose co-funded digital campaign before spring transition.
PROMO ACTIVATION🚨
Off-Price Outlet — Heritage Classic GM% Below Threshold
GM% has fallen to 18.2% due to aggressive clearance pricing. Evaluate whether to pull remaining inventory or accept controlled loss. Exposure: $2.9M.
MARGIN PROTECTIONMonitoring — Watch & Prepare
⚠️
Regional Retailer B — Premium Collection WOS Rising
WOS climbed from 19 to 24 over 3 weeks. If trend continues, will enter "At Risk" zone by Week 5. Hold next shipment pending Week 3 sell-through data.
WATCH⚠️
Family Footwear — Sport Essential AUR Decline
AUR has declined 6% MoM, suggesting unauthorized promotional activity. Schedule buyer call to review pricing compliance. Est. margin impact: $1.2M annualized.
PRICING COMPLIANCEOpportunities — Capture Revenue
🎯
Sporting Goods Chain — Active Perf. Women's Velocity Surge
Sell-through up 22% WoW with strong consumer engagement. WOS at 4.1 weeks and dropping. Recommend expedited shipment of 12K units. Revenue opportunity: +$2.1M.
REPLENISH OPPORTUNITY🎯
E-Commerce Platform — Expand Premium Collection Assortment
Highest GMROI in network at 3.91 with AUR at $56.40. Partner requesting broader Premium assortment. Potential to add $3.8M in annual revenue at premium margin.
ASSORTMENT EXPANSION🎯
Cross-Partner — Reallocate Casual Lifestyle from Club Warehouse to Family Footwear
Club Warehouse has 38 WOS, Family Footwear at 12 WOS on same product. Transfer 8K units to capture $1.3M in full-price revenue instead of markdown.
REALLOCATIONWeekly Impact Summary
Alert Trend — Last 8 Weeks
This Week's Metrics Snapshot
| Avg Sell-Through Rate | 4.68% | ▲ 0.3% |
| Avg Weeks of Supply | 20.8 | ▲ 1.2 wks |
| Partners Above WOS Target | 3 of 10 | same as LW |
| Stockout Warnings | 4 styles | ▲ 2 new |
| New Replenish Opps | 3 | +$7.2M |
| Markdown $ This Week | $2.4M | ▲ 18% |